Mar 31, 2011 GMTWhy did I insist on talking about sponsors before speakers? Because it was necessary.First of all, having good sponsorship means that you may have the funds to finance travel and an honorarium for some well-known speakers who will help attract a good audience.You may be blessed by having well-known, local speakers who would be happy to show up at your event and give a talk, or you could be lucky to have a speaker as accommodating as a friend of mine that took a five-hour bus ride from upstate New Hampshire to a conference, but a lot of speakers may need to have their travel expenses paid, and this (of course) involves money that typically comes from sponsorship.Another reason for planning...
Paw Prints: Writings of the maddog
Mar 31, 2011 GMTI know that I promised to talk about speaker selection next, but before that I should talk about sponsors. Since you know the theme of the event, the target audience, the estimated size, scope (local, regional, national or world-wide) and with a rough budget, you can start to develop your sponsor strategy. First realize that large companies (IBM, HP, Oracle, etc.) usually have multiple marketing groups and multiple marketing budgets. They budget for large, recurring events at least a year in advance from a “corporate marketing group”.Then there are typically “product marketing groups” that have additional funds for marketing their particular product or service....
Mar 31, 2011 GMTI am often invited to small and medium sized Free and Open Source Software events, and I enjoy going to them. Some of these events have been taking place for almost a decade, happening every year without interruption. Others happen only one or two times, then fade from view. Some suffer a stillbirth, and never make it to the first year. Sometimes people ask my advice on their event, how to make it better, or even how to get it off the ground in the first place. Often this advice is asked a few months before the time planned for the event, and that is often too late. Or people ask me how to recruit people to help them with the event after they have exhausted themselves by...
Mar 30, 2011 GMTLately I have been seeing blog posts and hearing statements where (if I had to boil them down to an appropriate theme) seem to be along the lines of “all companies are evil”.The authors of these statements are not quite that strong in their words, but the tone of their articles loudly questions various things that "all" companies do, and usually in a very negative way.I must admit that I sometimes offer the opinion that one or two particular companies are “evil”, but I believe I am very selective in my choices, and for the most part I believe that companies “do good”. Companies produce things for customers, employ people, and for the most part are generally...
Mar 29, 2011 GMTOn Saturday, April 2nd I will be attending a small conference at Worcester State University in Worcester, Massachusetts in the United States, the Northeast GNU/Linux Fest. The conference will be a single day, lasting from 10:30 in the morning until 3 P.M. in the afternoon. It will have a single track, four speakers and be oriented toward a student audience (although anyone is invited). The entry fee is “free”, but for thirty dollars a person can “support” the conference and get a “free” T-shirt. If you want to be an exhibitor, 30 dollars will get you a table and electricity, if needed. I did not even know about this conference until a couple of months ago, but...
Mar 11, 2011 GMTMom&Pop(TM) were married in Trenton, New Jersey on June 27th, 1942, Pop was a 21 year-old graduate from Luscombe's School of Aeronautics fresh from upstate New York and Mom was a graduate of the business program of New Jersey's high schools, barely 19 years old at the time. Thus started a sixty-eight year commitment of love.They moved to Baltimore, Maryland to build airplanes at Glenn L. Martin in the war effort of WW II. Rubber for car tires was a dream, so they rode bicycles to work. Not having any money for furniture, they slept in sleeping bags on the floor until they could afford a bed, but after they bought that bed they shared it for over sixty-eight years, except for a week...
Feb 20, 2011 GMTWith over 4000 exhibiting companies from 68 countries, over 5000 journalists from 66 countries, and 340,000 attendees CeBIT is the world's largest trade show for computers and telephony.CeBIT is also different from other trade shows because it tends to be more “business to business” and “vendor to vendor”, where large opportunities are discussed and deals are created over a beer. More on the beer later!CeBIT is so big, and has so many people attending, that often exhibitors have to stay in private homes rather than hotels, due to lack of hotel space, and if you stay too far away from the actual fairground, it may take you hours slowly moving in traffic to get to your booth....
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