Google Announces End to Flash Ad Support

Feb 10, 2016

Upcoming switch to HTML5-only ads is further evidence the Flash is entering its final days.

The embattled Flash framework just received another blow as ad giant Google announced an end to its support for Flash display ads. According to the announcement, Google's AdWords and DoubleClick digital marketing units will cease to accept ads built in the Flash platform starting June 30, 2016. Ads in the Flash format will no longer appear on the Google Display network after January 2, 2017.

Web surfers around the world are accustomed to the animated Flash ads that appear on websites. Google has revolutionized the ad business and now pushes ads out to millions of websites that didn't use to have them.

Flash has been in the news recently for numerous security problems, but even apart from the security issues, the Flash format is fast becoming obsolete. New features available in HTML5 provide a wide range of animation and graphic capabilities that used to require Flash.

Google's position in the market as the world's largest ad server means this change will likely result in other similar services pulling their support for Flash.

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