Friendly Ghost

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© Lead Image, toa-heftiba,

© Lead Image, toa-heftiba,

Article from Issue 210/2018

Blogging usually implies WordPress, but Ghost presents a serious challenge.

According to an analysis by W3Techs [1], neither Google nor Amazon control the Internet – the WordPress content management system (CMS) does. They say the open source CMS now drives 30 percent of all websites, which translates to a market share of just over 60 percent. Thus, you are unlikely to go a day without stumbling across a WordPress page while browsing.

Even though most web developers are looking for one of the usual candidates from the CMS trio of WordPress, Joomla, and Drupal, you should take a look at the CMS inhabiting the bottom of the W3Techs list. The still quite new Ghost [2] has only secured a small share of the market, but its modern approach and its active community make the CMS interesting for open source-minded bloggers.


In contrast to WordPress, the Ghost CMS does not rely on PHP, but on JavaScript and Node.js, which makes it a bit difficult to get started. However, the modern web platform plays to its strengths. The idea for Ghost came from Hannah Wolfe and John O'Nolan, who gained great experience in CMS as the former deputy head of design of the WordPress team. O'Nolan no longer sees WordPress as the simple tool for bloggers that it once was, but as a platform for all kinds of web projects [3]. With a handful of plugins, you can set up virtually any project on the web, from a bug tracker to a web shop to an online community.


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