A good cents exit survey

A Penny for Your Thoughts

© Lead Image © olegdudko, 123RF.com

© Lead Image © olegdudko, 123RF.com

Article from Issue 216/2018

Get feedback for live events with an exit survey that counts pennies.

To generate useful feedback for live programs at the Fort Worth Museum of Science & History's Noble Planetarium on the campus of Central Texas College in Killeen, Texas, we conceived, designed, and built a custom feedback system centered around pennies. The goals were (1) ease of use for both guests and staff, (2) a fast participation process, and (3) immediate feedback to the presenters and managers.

The Guest Experience

When you attend a planetarium show at the Noble Planetarium, you are handed a penny on the way into the theater. As a part of the show, we ask you to hold out the penny at arm's length and imagine that you are looking through Abraham Lincoln's eye. That approximates the field of view of the Hubble Space Telescope, which is the frame of reference for the remainder of the program.

As you exit the theater, the presenter has rolled out an interesting device that looks sort of like a coin bank (Figure 1). You are invited to return the penny in one of five slots to indicate how much you liked the show. As the pennies are returned, they are tallied by the machine; once everyone has exited, the presenter submits the counts, which are immediately visible on an internal web page.


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