Cookies and Cohorts

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Article from Issue 246/2021
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Is the web changing before our eyes? We in tech media certainly talk about change all the time. (One could argue that the whole point of tech media is to talk about change.)

Dear Reader,

Is the web changing before our eyes? We in tech media certainly talk about change all the time. (One could argue that the whole point of tech media is to talk about change.) And of course, big tech companies are always on the message of change. In all my years in the business, I don't think I've ever read a press release that said "Nothing happened! Everything is still the same!"

When you look at how far the tech world has come over the last generation, it would be fair to say that things must be constantly changing, or we wouldn't have come so far so fast. But given the constant rumble, it is prudent to wonder how much of that change is meaningful and real.

[...]

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