Yahoo and Microsoft in Search Engine Pact
Yahoo and Microsoft yesterday announced plans of a joint venture to challenge the search engine giant Google. The plans include Yahoo search running on Microsoft's "Bing" technology. In return, Yahoo will handle service support for both companies' premium customers.
After lengthy negotiations and take-over speculation, the move will provide Yahoo and Microsoft with an estimated 30% chunk of the search engine market. Google currently holds the lions-share of 65%.
The deal involves Microsoft buying Yahoo's search technology for a 10 year period, but only to build it into Bing, which Yahoo will use exclusively as a platform for paid searches. A few Yahoo sites will keep its own in-house technology.
Yahoo will take on the sales force role for the two companies with both utilizing Microsoft's Adcenter Platform. Each company will keep its own sales teams and, apart from the search engine deal, will remain independent.
In the first five years, Microsoft will pay 88% of revenue from Yahoo websites, so-called "Traffic Acquisition Costs" and will guarantee search revenue for the first 18 months.
After an initial 2 year implementation phase, Yahoo expects a plus of $500 Million in operative revenue and a further 3 figure Million amount from savings in development.
Potential business partners can go to the joint website for further information, which at the moment, still looks pretty thin.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.
News
-
Gnome 47.1 Released with a Few Fixes
The latest release of the Gnome desktop is all about fixing a few nagging issues and not about bringing new features into the mix.
-
System76 Unveils an Ampere-Powered Thelio Desktop
If you're looking for a new desktop system for developing autonomous driving and software-defined vehicle solutions. System76 has you covered.
-
VirtualBox 7.1.4 Includes Initial Support for Linux kernel 6.12
The latest version of VirtualBox has arrived and it not only adds initial support for kernel 6.12 but another feature that will make using the virtual machine tool much easier.
-
New Slimbook EVO with Raw AMD Ryzen Power
If you're looking for serious power in a 14" ultrabook that is powered by Linux, Slimbook has just the thing for you.
-
The Gnome Foundation Struggling to Stay Afloat
The foundation behind the Gnome desktop environment is having to go through some serious belt-tightening due to continued financial problems.
-
Thousands of Linux Servers Infected with Stealth Malware Since 2021
Perfctl is capable of remaining undetected, which makes it dangerous and hard to mitigate.
-
Halcyon Creates Anti-Ransomware Protection for Linux
As more Linux systems are targeted by ransomware, Halcyon is stepping up its protection.
-
Valve and Arch Linux Announce Collaboration
Valve and Arch have come together for two projects that will have a serious impact on the Linux distribution.
-
Hacker Successfully Runs Linux on a CPU from the Early ‘70s
From the office of "Look what I can do," Dmitry Grinberg was able to get Linux running on a processor that was created in 1971.
-
OSI and LPI Form Strategic Alliance
With a goal of strengthening Linux and open source communities, this new alliance aims to nurture the growth of more highly skilled professionals.