Storing instant messaging data with Sugar CRM 6.4 and the Dropbox connector

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Article from Issue 142/2012

The Sugar customer relationship management tool lets you import unstructured data from the cloud. We’ll show you how to use this feature to integrate instant messaging services.

In today’s sales and marketing environment, the direct line between the customer and the provider is critical to success. Unfortunately, the history of these marketing relationships often plays out through ephemeral chat-style communication media such as Jabber, ICQ, or MSN. If an employee leaves the company, the company could lose valuable information on relationships with important customers.

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