USB Promos

The New AOL Floppy

Article from Issue 140/2012

Some clever marketing people have started issuing USB drives loaded with their promotional information in lieu of the usual pamphlets and swag.

Some of you might remember “floppy disks.” When I started using them, they held an “amazing” 92KB of data, eventually working their way to relatively large capacities. However, the disk most people remember is the 3.5-inch floppy that held 1.44MB. Conversely, floppies used to cost a couple of dollars each when they first came out, but over time, they decreased in price as manufacturing and competition drove prices down.

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