Google Announces End to Flash Ad Support
Upcoming switch to HTML5-only ads is further evidence the Flash is entering its final days.
The embattled Flash framework just received another blow as ad giant Google announced an end to its support for Flash display ads. According to the announcement, Google's AdWords and DoubleClick digital marketing units will cease to accept ads built in the Flash platform starting June 30, 2016. Ads in the Flash format will no longer appear on the Google Display network after January 2, 2017.
Web surfers around the world are accustomed to the animated Flash ads that appear on websites. Google has revolutionized the ad business and now pushes ads out to millions of websites that didn't use to have them.
Flash has been in the news recently for numerous security problems, but even apart from the security issues, the Flash format is fast becoming obsolete. New features available in HTML5 provide a wide range of animation and graphic capabilities that used to require Flash.
Google's position in the market as the world's largest ad server means this change will likely result in other similar services pulling their support for Flash.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.
News
-
Keep Android Open
Google has announced that, soon, anyone looking to develop Android apps will have to first register centrally with Google.
-
Kernel 7.0 Now in Testing
Linus Torvalds has announced the first Release Candidate (RC) for the 7.x kernel is available for those who want to test it.
-
Introducing matrixOS, an Immutable Gentoo-Based Linux Distro
It was only a matter of time before a developer decided one of the most challenging Linux distributions needed to be immutable.
-
Chaos Comes to KDE in KaOS
KaOS devs are making a major change to the distribution, and it all comes down to one system.
-
New Linux Botnet Discovered
The SSHStalker botnet uses IRC C2 to control systems via legacy Linux kernel exploits.
-
The Next Linux Kernel Turns 7.0
Linus Torvalds has announced that after Linux kernel 6.19, we'll finally reach the 7.0 iteration stage.
-
Linux From Scratch Drops SysVinit Support
LFS will no longer support SysVinit.
-
LibreOffice 26.2 Now Available
With new features, improvements, and bug fixes, LibreOffice 26.2 delivers a modern, polished office suite without compromise.
-
Linux Kernel Project Releases Project Continuity Document
What happens to Linux when there's no Linus? It's a question many of us have asked over the years, and it seems it's also on the minds of the Linux kernel project.
-
Mecha Systems Introduces Linux Handheld
Mecha Systems has revealed its Mecha Comet, a new handheld computer powered by – you guessed it – Linux.