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Article from Issue 283/2024
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Google rolled out a new search algorithm in March, and it is causing a lot of conversation with the SEO crowd. A major change to the Google algorithm is always big news.

Dear Reader,

Google rolled out a new search algorithm in March, and it is causing a lot of conversation with the SEO crowd. A major change to the Google algorithm is always big news. Google is like a front door to the Internet for many people, and when the algorithm changes, it always seems like the Internet itself has changed.

Google search is so powerful that whole businesses spring up around niches created by the search algorithm. You don't need direct mail or a dedicated marketing team – just let Google search bring customers to your site. And I'm not just talking about people who pay money for a higher search position. If your content is valuable enough, Google will want to rank it at the top. The whole Google business model is about delivering high quality links to users. Or at least it used to be. They seem to have a new business model that is more about assembling instantaneous sales catalogs.

[...]

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