Mark Shuttleworth: “Blasting Past” Apple and not Forgetting Windows
In his keynote at OSCON (O'Reilly Open Source Convention) in Portland (Oregon), Ubuntu founder Mark Shuttleworth talked about his vision of a future Linux.
"The great task in front of us over the next two years is to lift the experience of the Linux desktop from something that is stable and robust and not so pretty, into something that is art," Shuttleworth said. He called to developers to not just emulate Apple but to “blast past” on the design front. He praised the iPhone, saying that it was a “pure software experience”, and pointing out the need for beautiful and elegant software. Having regular release cycles also helped software development he said.
At the same time, Shuttleworth opposed advertising banners in free software, saying: "I don't believe advertising will power free software applications; I think the emerging emphasis on services will help support that."
The Ubuntu founder also went on to talk about competitor Microsoft, calling on developers to pay attention to compatibility with Microsoft's products, even if they don't use them themselves, and that platform tolerance is necessary as many users work on multiple platforms.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.

News
-
Dash to Panel Maintainer Quits
Charles Gagnon has stepped away as maintainer of the popular Dash to Panel Gnome extension.
-
CIQ Releases Security-Hardened Version of Rocky Linux
If you're looking for an enterprise-grade Linux distribution that is hardened for business use, there's a new version of Rocky Linux that's sure to make you and your company happy.
-
Gnome’s Dash to Panel Extension Gets a Massive Update
If you're a fan of the Gnome Dash to Panel extension, you'll be thrilled to hear that a new version has been released with a dock mode.
-
Blender App Makes it to the Big Screen
The animated film "Flow" won the Oscar for Best Animated Feature at the 97th Academy Awards held on March 2, 2025 and Blender was a part of it.
-
Linux Mint Retools the Cinnamon App Launcher
The developers of Linux Mint are working on an improved Cinnamon App Launcher with a better, more accessible UI.
-
New Linux Tool for Security Issues
Seal Security is launching a new solution to automate fixing Linux vulnerabilities.
-
Ubuntu 25.04 Coming Soon
Ubuntu 25.04 (Plucky Puffin) has been given an April release date with many notable updates.
-
Gnome Developers Consider Dropping RPM Support
In a move that might shock a lot of users, the Gnome development team has proposed the idea of going straight up Flatpak.
-
openSUSE Tumbleweed Ditches AppArmor for SELinux
If you're an openSUSE Tumbleweed user, you can expect a major change to the distribution.
-
Plasma 6.3 Now Available
Plasma desktop v6.3 has a couple of pretty nifty tricks up its sleeve.