Social networks in the enterprise
Social media and microblogging platforms can drive involvement and discussions between employees of a company and between employees and consumers. However, the suitability of well-known services such as Twitter or Facebook is limited. In addition to security concerns, data protection and user privacy are concerns, especially if the operators of the services then market their customers' data commercially.
Today, however, you can find services and software that promise improved security and – as open source projects – more transparency. In this article, I take a look at Diaspora [1], Friendica [2], GNU social [3], and Mastodon [4]. In addition to their general capabilities, I also examine the conditions for the internal use of these services in companies and organizations.
Criteria
The requirements for a microblogging service in the enterprise differ significantly from those for purely private use. For example, certain encryption methods are unavoidable. Advertising, tracking, and other unwanted content have no place in microblogging at work. Cross-platform availability is also important for users. Thus, the short messages should end up not only on the smartphone, but also on the workplace computer, and the computer must be able not only to receive tweets and posts but to send them.
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