Cebit 2008: Samsung Targets Business Market

Mar 03, 2008

Korea’s Samsung group is launching an initiative in the business segment this year. Its aim is to close the gap to the group of leading product suppliers in B2B markets.

In 2008, Samsung is looking to change the general view of Samsung as a company that focuses on consumer markets, with the exception of its display division. At CeBIT, Samsung is exhibiting new printers and notebooks that underline its drive in the business sector.

Samsung manager Jongwoo Park aiming for top business supplier laurels.

Jongwoo Park, who is responsible for digital media at Samsung, also said that Samsung is looking to boost its activities in Europe. Park did not say when Samsung expects to hit the top spot but it will be “as soon as possible”. Investments in development and staff are already well underway, according to the Samsung manager.

The new notebooks launched as part of the business offensive have the latest Intel technology for the mobile sector. Robust cases and power-saving mechanisms show the direction Samsung is headed, as do Samsung’s recovery services in case of system problems. As a response to its competitors success on the burgeoning sub-notebook market, Samsung is now offering new mobile products with 9 to 11 inch displays. Ultra mobile PCs like the Q1 Ultra Premium are examples of this.

Samsung’s printing division now offers smaller and quieter devices. Samsung manager Graham Peterson, European IT Business Director, said that a quiet printer should be below the noise level of a conversation, but as we all know, conversations can be fairly loud in business contexts from time to time.

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