Mozilla Crowd Sources Customer Service Via Twitter

Oct 12, 2010

Enlist in the Army of Awesome.


The Mozilla Project has launched the Army of Awesome customer service campaign. The initiative uses a basic Twitter search for the word "Firefox" to aggregate tweets into a list. Members of the Army of Awesome then pick a tweet that relates to a specific problem within Firefox and replies with advice or suggestions.


The Army of Awesome initiative is a good idea in theory, but because Mozilla can't refine their Twitter search to include only the tweets from people who actually need assistance. In the Army of Awesome's current state, the twitter feed contains mostly superfluous or observational tweets that aren't related to a service problem and in some cases are critical of Mozilla and the Firefox browser.


Here's a few choice ones:


@scott_wi: Finding myself using Internet Explorer 9 more than Firefox... hmmm...


@shireman: geeze Firefox, I'm not updating until IE Tab gets fixed. Get over it.


@Taemeny: waited all day long for my download to finish but firefox crashed. f--k you to. it was like 89% btw


@TeamHWilliams: Internet Explorer sucks, Firefox is better. But Google Chrome pwns them all!


@mjgraves: #Firefox, I like you...but you are a pig. A big, fat, bloated, pig! You can do better. YOu must do better, or we shall be parted #fb


@joerogel: Firing Firefox up these days is like waking a 3,000-year-old monster back up from the dead


The initiative is in its infancy and users are tweeting their technical difficulties. A possible solution to help weed out unrelated tweets might be assigning a specific hash tag to the project, so that people in need of help could tag pertinent tweets, putting them on the radar of an Army of Awesome member. In the meantime, it's a sharp idea that needs a little more work.

Related content


  • Good old Content Analysis, dressed up

    Some good old content analysis would help - <browser> AND <and word for help or problem> - but there was an even neater idea recently analyzing the mood of the Twitter post, at

    Essentially, collect some adjectives for mood (e.g. adjectives for anger) and Porter-stem them, then look for all posts that are angry about Firefox. This would nip customer-dissatisfaction in the bud, without being overwhelmed by the mass of low-level requests for simple help.

comments powered by Disqus
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters

Support Our Work

Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.

Learn More